60 % of the Hispanics of the USA watches TV in Spanish

Sixty per cent of the Hispanics registered in the United States, where it is said that there are almost 47 millions, a census that does not include the undocumented persons and that can put this population over 55 millions, it watches TV in Hispanic chains. This is already a size equivalent to Spanish. Mexico adds up 111 million inhabitants. Companies as Planet, Hurry or Globomedia take years queriendo to do of this an audio-visual opportunity, but there is something that does not stop working and I would like knowing what is. A thing is sure: it is not a question of going there to do of Spanish, but of assembling the talents with your capital to create products that could be consumed in more than one territory. Vice versa, It always Televises has had it hard here, for example. Few markets and few cultures have so many trasnacionalizarse opportunity and look … at Consolation: big part of the advertizing investment and the strategies of marketing in USA do not bear it in mind – that is to say, there is opportunity – and, nevertheless, it has gone shopping like the relative where the Hispanic demography becomes decisive. Also it it will be in politics.